This month’s Member Success story is Herdify, a Bristol-based behavioural science company helping brands understand where real-world word-of-mouth is already happening.
Herdify is helping marketers understand something that most analytics platforms miss: how people influence each other in the real world.
Since joining DeskLodge, the team has grown, collaborated and built a space where they can come together properly, while still enjoying the buzz of being surrounded by other ambitious businesses.
92% of word-of-mouth happens offline, at the school gates, in the pub, over the fence. People don't decide alone, they decide together. Herdify is a behavioural science platform that maps where real-world word-of-mouth is already spreading about a brand, so marketing teams can point their budget at the communities already talking about them.
More of the good stuff. We've got two missions: grow the business and educate people on behavioural science. That means more events, more content, and more conversations with marketers ready to think differently. On the product side, we're building out the platform and expanding use cases across marketing teams.
DeskLodge has given us the space to actually be a team. We can collaborate properly, hire and grow without worrying about outgrowing our own four walls, and we get the buzz of working alongside other businesses too.
We've got another office in London, so DeskLodge is where the whole team comes together for our monthly team days. Having a space that works for that allows us to collaborate as a team in a great space. A few of the team would argue it's the yogurt-coated fruit that wins though.
Funky, collaborative, welcoming.
